The Countdown Started
One of the things I have a feeling will occur at TAG Heuer is the deployment of a strategy that I will just call “Hublot-Lite.” That means an emphasis on wide-reaching marketing initiatives as well as products that are bold and easy for younger (or younger-minded) watch lovers to approach. In some ways, that is literally taking what worked with the Hublot Big Bang watch and all of its iterations and offering more accessible versions at TAG Heuer – that, my friends, is what the TAG Heuer Carrera Calibre Heuer 01 is all about, in my opinion.
What wasn't entirely clear at the time of the release but we now know for certain is that the Rolex Day-Date 40 does, in fact, replace the Rolex Day-Date II, tuning the "DD" down ever so slightly from 41 to 40 millimeters wide. Rolex actually refers to the Day-Date as its "most prestigious model," and so it is no wonder the latest and arguably greatest Rolex movement is making its debut in this updated collection as well. First things first, we will discuss the new looks and then go on to discover further details of the new Rolex 3255 caliber.
Keep up with our pre-, post-, and live Baselworld 2015 coverage here.
You can read a lot more about the reasons why and the exact ways how the Swatch Group and ETA have been reducing movement supplies in our unprecedented A Brief History Of ETA: THE Swiss Movement Maker article. In it, we of course also discuss the history of Eterna and ETA – including how the small workshop of Dr. Girard & Schild started out as a movement kit (ébauche) manufacturer in 1856 and was ultimately renamed to Eterna in 1905, and also how ETA, the movement manufacturing branch of Eterna, came to be in 1932.